- male commercials
- authentic
- natural
- trusted
- believable
- not available for political or adult
- male-narrations
- audio books
- storyteller
- real person
- humble confidence
- technical language
- car spots
- jim m
- bmw
- chevy
- ford trucks
- variety
- classy or rugged
- smooth or edgy
- medical and technical language
- inspire
- motivate