on hold, Conversational, Real, Personal, Engaging, Friendly, Youthful, Clear, believable, natural, upbeat, energy, happy

E-Learning, Conversational, informative, educational, personal, instructional, young, casual, Engaging, Exciting, Pleasant, energy

Mark H-Political, Serious, Somber, Hopeful, conversational

Male Commercials, Young, Energy, Fun, Friendly, Conversational, Guy Next Door, Cool, Upbeat, Natural, casual, real, happy

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... or relationship… versus product benefit… is most important * Girl next door / everywoman reads * Upbeat, bubbly, or cheerful reads ... important * Sober news, fact, or statistic based pieces * Guy next door / everyman reads * Authoritative, capable, or seasoned ...

John M, Male Commercials, Upbeat, Strong, Deep, High Energy, Exciting, Hard Sell, Warm, Smooth, Powerful, Movie Trailer, Authoritative, Sports Announcer, Friendly, Guy Next Door, Clear.

Dustin, Infomercials, Voices, Voice Overs - Conversational, Believable, Regular Guy-Next-Door, Authentic, Talking to a friend